Attorney General Ellison announces settlement with NCL Bahamas, Ltd.

Settlement addresses NCL’s deceptive statements during the Covid-19 pandemic; Minnesota to receive $110k

April 10, 2026 (SAINT PAUL) — Attorney General Keith Ellison today announced a settlement with Norwegian Cruise Line (NCL), specifically NCL Bahamas, Ltd., following the multistate investigation of NCL’s sales practices and cancellations procedures during the Covid-19 pandemic. The settlement prohibits NCL from generating or disseminating deceptive or unsubstantiated sales statements to consumers and prohibits NCL from incentivizing sales over the health and safety of consumers during disaster declarations.

Pursuant to the settlement agreements, NCL is required to pay $2,000,000 total to the States, including $110,695.52 to Minnesota. 

“Emergencies and disasters can bring out the best in many of us, as communities pull together and neighbors step up to help one another through difficult times,” said Attorney General Ellison. “Unfortunately, those situations can also lead to some unscrupulous and harmful behavior, which we saw from Norwegian Cruise Line during the Covid-19 pandemic. This settlement holds them accountable for the harm they caused.”

By the terms of this settlement, NCL is also required to implement mandatory training for consumer-facing employees regarding appropriate sales communications and NCL is required to designate senior management to approve prospective sales communications prior to their use during a declaration of a disaster in the future. 

Prior to reaching the settlement, between March 13, 2020, and November 30, 2025, NCL issued reimbursement to consumers of more than $3 billion dollars nationwide, including approximately $2,606,390,428 in credit card refunds and approximately $504,953,348 in future cruise credits.

If you believe you have been the victim of fraudulent activity, please submit a complaint on our website. You can also contact the Minnesota Attorney General’s Office by phone at (651) 296-3353 or by mail at 445 Minnesota Street, Suite 600, Saint Paul, MN 55101.

In addition to Attorney General Ellison, today’s settlement was joined by the attorneys general of Connecticut, Illinois, Louisiana, North Carolina, Nevada, New Jersey, Pennsylvania, Texas, Utah, and Wisconsin.